1. To drive Business Banking Deposit agenda
2. Deposit Product Management in SME
3. Drives Company Joy@Work Portfolio

Business Strategies / Business Plan

• To support HOD to develop SME business strategy and align with overall deposit management strategy of Business Banking / Bank
• Drives Company Joy@Work Portfolio, net interest income, fee income, healthy loan deposit ratio (LDR).

Deposit Product Management

• Conduct periodic / ad hoc analysis on deposit portfolio to understand behavior and trends to determine engagement model and tactical initiatives
• Analysis on competitor offering and services, to keep management apprised of the market practice
• Work with on aligning the SME Deposit Strategy with Group Strategy and focus.
• Develop marketing initiatives, bundling packages and channels to enhance product
• Enhance and develop innovative processes and ideas directly related to deposit activities to match market developments and customer needs
• Develop and execute marketing communication plans and promotional strategy along with product positioning
• Formulate customer retention, cross sell and up-sell strategies
• Support the branch network in promotion and sales of products or campaigns
• Develop product proposition programs initiatives for segment and cross channels
• To determine and prepare initiatives cost-benefit proposal for management approval & oversee actual initiatives spending/costing is within approved budget.
• To ensure timeliness in new initiatives launches and implementation of all programmes and analysis of program performance.
• To engage closely with respective internal & external stakeholders in exploring potential avenues for joint initiatives & value propositions.
• Ensure all the initiative/ system / processes are conforming to regulation requirements and guidelines

Others

• Provide support and collaborative with SME Acquisition & Ecosystem Squad to ensure seamless end-to-end customer journey.
• Provide collaborative and support with Joy@Work Squad to ensure employer and its employees end to end customer journey.