Working Hour
Regular Hours
Monday - Friday
Business Area
Community Banking
Malaysia - Kuala Lumpur
Working Hour
Regular Hours
Monday - Friday
Malaysia - Kuala Lumpur
Business Area
Community Banking

Primary Objective:
  1. To drive Business Banking Deposit agenda
  2. Deposit Product Management in SME
  3. Drives Company Joy@Work Portfolio

Key Responsibilities:

Business Strategies / Business Plan

  • To support HOD to develop SME business strategy and align with overall deposit management strategy of Business Banking / Bank
  • Drives Company Joy@Work Portfolio, net interest income, fee income, healthy loan deposit ratio (LDR).


Deposit Product Management

  • Conduct periodic / ad hoc analysis on deposit portfolio to understand behavior and trends to determine engagement model and tactical initiatives
  • Analysis on competitor offering and services, to keep management apprised of the market practice
  • Work with on aligning the SME Deposit Strategy with Group Strategy and focus.
  • Develop marketing initiatives, bundling packages and channels to enhance product
  • Enhance and develop innovative processes and ideas directly related to deposit activities to match market developments and customer needs
  • Develop and execute marketing communication plans and promotional strategy along with product positioning
  • Formulate customer retention, cross sell and up-sell strategies
  • Support the branch network in promotion and sales of products or campaigns
  • Develop product proposition programs initiatives for segment and cross channels
  • To determine and prepare initiatives cost-benefit proposal for management approval & oversee actual initiatives spending/costing is within approved budget.
  • To ensure timeliness in new initiatives launches and implementation of all programmes and analysis of program performance.
  • To engage closely with respective internal & external stakeholders in exploring potential avenues for joint initiatives & value propositions.
  • Ensure all the initiative/ system / processes are conforming to regulation requirements and guidelines



  • Provide support and collaborative with SME Acquisition & Ecosystem Squad to ensure seamless end-to-end customer journey.
  • Provide collaborative and support with Joy@Work Squad to ensure employer and its employees end to end customer journey.
Bachelor Degree - Bachelors Degree preferred.

- NA

  • Minimum of 4 years working experience with good knowledge in deposits and project management skills
  • Experience in product management is an added advantage
  • Strong interpersonal skill and communication skills
  • Able to manage multiple stakeholders and projects simultaneously

Dental, Education support, Miscellaneous allowance, Medical, Loans, Sports (e.g. Gym), Parking, Vision, Regular hours, Mondays - Fridays, Casual Business Wear, Performance Based Rewards