• Manage and execute key responsibilities of the related portfolios ensuring that business & marketing objectives are achieved alongside analytics garnered for application of future campaigns.
• Manage the marketing communication roll-out plan conforming to the Bank’s Corporate Identity and various regulatory requirements.
• Manage the coordination between product / business owners and creative & media agency in developing the marketing promotions.
• Upholds and maintains group branding to ensure all marketing collaterals & communications are not compromised and are in accordance to Brand Guidelines.

Monitor and control the marketing budget for all campaigns & recommend adjustments where applicable.

Marketing Initiatives

• • To manage all marketing initiatives to ensure on-brand positioning and awareness across all aspects of the marketing mix in a timely manner.
  • To manage marketing communication, ensure that the clear and powerful messages about the campaign, product, brand and value proposition to each market segment and are in accordance to the Group’s Corporate Identity (CI).
  • To ensure marketing initiatives are implemented based on marketing operations risk mitigation to minimize customer complaints.

Strategy and Reports

• • Track, monitor and report all aspects of marketing planning, budgeting, metrics, reporting and to ensure timely payments.
  • Track, monitor and report critical market and competitive research, data and analytics to drive insights.
  • Monitor and report competitive analysis/market intelligence, prospecting, lead generation, promotions, communications and budgets, strategic planning, and customer/revenue retention and growth.

People Management

• • Manage external agencies to ensure deliverables are of quality and given efficiently in a timely manner.
  • Manage internal stakeholders to work cohesively to ensure campaigns are executed in accordance to timelines.